ROAR AFRICA is a luxury African safari company that designs every itinerary exclusively for you, curating transformative experiences carefully chosen for their positive impact on the people, places, and wildlife of our home continent. We create a safe and comfortable space for you to reconnect with yourself and your loved ones. Through the simple and powerful act of traveling with us, you will return home a different person, knowing that you have helped support and sustain the fragile communities and extraordinary wild spaces that remain.
“We cannot put into words how fantastic our first time in South Africa and Botswana was. ROAR AFRICA’s curation, access, seamless execution and handheld service that led to us never having to worry about a thing as well as ROAR AFRICA’s guides and their entire Africa-based team made this the most amazing and outstanding trip in our lives.”
Explore our specialist luxury African safari experiences and see which unique trip speaks to you. To design an entirely bespoke safari experience for yourself or your family, contact one of our ultra-luxe African travel experts at welcome@roarafrica.com to help seamlessly curate your trip of a lifetime.
Safari implies a journey. That Assouline chose The Greatest Safari on Earth for their first-ever book on the subject is an enormous honor for ROAR AFRICA. The result is an ode to the vibrant history, craft, culture and, indeed, culturemakers – the people behind the places we know and love – in Zimbabwe, Botswana, Kenya and Rwanda.
Photographed by Aline Coquelle, this is luxury travel in Africa, unlike anything you've ever seen. The visual dreamscape of The Greatest Safari on Earth unfolds across each page alongside the ground-breaking artists, musicians, sommeliers, designers and conservationists blazing a trail in the lands of their birth.
We hope that the voices, stories and triumphs chronicled in this incredible book, African Adventures: The Greatest Safari on Earth, will inspire a new generation of Afrophiles — to love, cherish and protect the continent's unique cultures, landscapes, wildlife and artistic heritage and to come to know better the people of Africa, whose graciousness, knowledge and wisdom are our perpetual inspiration.
“There is a language going on out there, the roars, snorts, trumpets, squeals, whoops and chirps that have meaning derived over eons of expression. We have yet to become fluent in the language – and music – of the wild.” - Boyd Norton
Africa luxury travel tailored to your desires. Whether you want to experience the sheer magic of a luxury safari in Kenya, track gorillas in Rwanda or immerse yourself in the rich culture and culinary excellence of South Africa, we curate extraordinary experiences in the destination of your dreams.
Every country offers unique and inspiring encounters with wildlife, nature and local culture. Explore our destinations in more detail and discover your ideal African luxury travel experience.